The graphic and branding portfolio of Jason Hershman
Role: Creative Direction + Design
Encapsulating the essence of a brand in a simple mark is one of the most challenging, but ultimately one of the most rewarding tasks. Here is a sampling of logos I have worked on.
Role: Concept + Design
Palo Alto Software is the world's leading business planning software maker.
Working with Palo Alto Software for over two years as the lead designer, I was tasked with marketing and branding the new software. Work included liveplan.com site design, sales sheets, print ads, partnership design projects, and packaging design.
Phraseology Acronyms
Role: Creative Direction + Design
This iOS game was based on a multi-user platform where users make a sentence from words starting with the first letter that was given. From the ground up I did the creative direction for this project from game UI, through user flows and concept design. Having a small talent team working on this project we designed all 50 plus screens in a short time.
eMusic for Android
Role: Concept + Design
I was the lead designer responsible for transforming a large online music store, with live feeds, concert tracking, music downloads, and user ratings, into clean and user-friendly app for mobile deivces.
SBA , US Small Business Administration
Role: Concept + Design
This iPhone app helps people to find Small Business Administration-affiliated advisers near them and get free, personal, one-on-one help with starting and growing your business.
Role: Art Direction + Design
Fall Out Boy is an American rock band from Willamette, Illinois.
Keeping in mind the band’s young audience, I designed their site around social media and message boards to foster communication between the band and their fans. The work also included making a number of engaging marketing banners, desktop pictures, and event promotions.
Martha Wainwright: Lp & Cd
Role: Concept + Design
The artist wanted the record to look clean and simple, a
mode I’ve tried to incorporate into my own repertoire. Design
included logo development, sleeve and case design.
Business Plan Pro: Software Package
Role: Concept + Design
Building on a well established software brand can be
challenging while updating the design
to compete in the ever so shrinking software section of
Staples and Office Max. This redesign brought the product more attention on the shelves and gave a new life to a twelve-year-old software.
LivePlan: Software Package.
Role: Concept + Design
Branding a new product from scratch is so much fun. I try to help customers interpret the product so they'll feel empowered to pick up the box. My cover design for LivePlan does just that, modeling the customer's engagement in the packaging.
Role: Art Director + Design
Fearless is an interactive design and development firm that works with the music and entertainment industries, making websites, web-based applications and marketing support materials.
In redesigning their corporate site, I echoed their appeal to their industries' target audience. I showcased their exciting work in a site that suited it.
The work also included designing a custom web-based project management and collaboration tool, as well as many smaller marketing pieces.
Role: Design
As one of the few designers of the US Postal Service website for over four years, I worked on two large site re-designs, banners, IA, affiliate programs, and marketing ads. USPS.com won numerous awards on the basis of these improvements. It is used by over 3 million people daily.
Role: Concept + Design
eMusic is an online music and audiobook store that operates by subscription. As lead web designer, I oversaw a number of site updates and the redesign of key parts of the shopping experience. For instance, we transformed the browse and search experience to integrate recommendations from the sites editors and users. Design also included many marketing pieces from banners to print ads, and signage for events.
Role: Design + Production
Ethan Allen is leader in home decor, furniture, and assessors.
This project was my first professional website, where I learned there the fundamentals of clean design and the art of making images look great on the web. I also gained my first experience building out the many pages of an e-commerce site from a few template designs.
Red Bull Racing is a Formula One Racing team.
I geared the website and online store to an audience that craves speed.
Role: Art Director + Design
Universal Music Group is the largest American music corporation in the world, including labels like Capitol, Def Jam, Decca, Interscope, Geffen, A&M and many more.
Design work for UMG included a full site resign for their main site, many artist sites, html emails design, marketing and company print pieces. I had incredible fun on this job, while making incredibly tough deadlines in a fast moving industry.
Role: Art Direction + Design
It's a shame when a site never goes live, but I had a blast designing a fully functional Flash site for this New York City Junk Food landmark. This website had it all, everything clickable from a working clock to forks that flew into the screen. Plus all the data was XML ready and so admin friendly.